ROI Comparison Table Template
Wholesale Sneaker ROI Comparison Table
Compare up to 10 wholesale purchase opportunities side-by-side. Edit any field — ROI and rankings auto-calculate. This is the exact template I use before every wholesale order.
📋 How to use: Replace the sample data with your actual quotes. Toggle between platforms to see which gives the best net return. Empty rows are ignored.
| # | Model / SKU | Wholesale Price $ |
Shipping /Pair $ |
Total Cost $ |
Target Sell Price $ |
Platform Fee $ |
Net Profit $ |
ROI % |
Qty | Total Profit $ |
Risk | Verdict |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| TOTALS | — | — | — | — | — | — | — | — | ||||
How to Read This ROI Table
Sort by ROI%, Not Total Profit
High ROI means your capital works harder. A $35 wholesale pair with 80% ROI makes $28 per pair — stack 200 of those and you're at $5,600 profit with $7,000 invested. A $180 pair with 30% ROI makes $54 but requires $36,000 for the same profit level. ROI tells you capital efficiency.
Target Sell Price Should Be Conservative
I always use the lowest current StockX ask price minus 5% as my Target Sell Price. This builds in a buffer for price drops, returns, and market fluctuations. If the numbers still work at the conservative price, they'll work even better at market rate.
Green Light: ROI > 40%, Amber: 25-40%, Red: < 25%
Below 25% ROI at wholesale is too thin. A single return, box damage, or market dip wipes out your margin. I only buy below 25% if it's a proven high-volume mover (think Sambas at 200+ pairs) where the sheer quantity makes up for thin margins.
How to Fill This Out for Real Orders
Want the Google Sheets version?
Auto-syncs with live StockX prices, calculates fees for all 3 platforms simultaneously, and generates monthly P&L reports. Free.
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Profit Calculator Platform Fee Comparison Pricing Strategy Wholesale Pricing Models